TreeHouse is an organization providing support and community to teens. As they began to grow nationally, they looked to Open Book for communications help. With a focus on creating a singular brand, we built an entirely new visual language—one that doesn’t keep their teens at arms-length; rather, one that honors and celebrates teens’ journeys.

Art Direction: Jeremy Emmerich. Design: Allison Flores Goebel, Madison Gies. Web Development: Madison Gies. Writing: Sharon Sampson, Amy Overgaard. Photography: Bethany Schrock, Mariah Brink

I designed and developed a portfolio site for a Northwest Arkansas-based photographer. She wanted the website to act as an extension of her photography and mimic the feeling of a coffee table look-book. View website

CCF is a local bank with small-town roots. Over the last several years, they have added robust online banking services. They needed a new site that centered these capabilities and looked more modern, ready to serve the next generation. View website

UX Direction: Jason Tell. UX & Visual Design: Madison Gies. Web Development: WP Duo.

The Pride Project explores what it looks like to be proud as a queer person. As a personal project, I interviewed, photographed, and shared stories of 31 LBGTQ people—asking the question, “what are you proud of?” View website

Safe Way is an app concept that provides health and safety resources to long-distance hikers on the Camino de Santiago. This app concept was influenced by the Center for Humane Technology’s principles that aim to build technology that aligns with human values.

A small sampling of logos I have made through the years.